Does StretchLab run on Mariana Tek or ClubReady?

StretchLab runs on ClubReady — not Mariana Tek. Some commentators confuse the two because both are popular in the boutique wellness space, but StretchLab's franchise locations operate on ClubReady. The AI text agent for StretchLab runs inside ClubReady Connect.

How is the +28.8% lift in first visits measured across the Xponential ecosystem?

We compare each studio's first-visit booking volume in the period before AI Front Desk went live to the same-length period after go-live — controlling for seasonality, lead source mix, and market conditions. The +28.8% is the median lift across active Xponential-affiliated deployments. Individual studio results vary.

How is the $2.2M LTV figure calculated?

The $2.2M represents the aggregate lifetime value of additional members acquired and retained during the measurement period, attributed to conversion and retention improvements from AI Front Desk. Calculated using the franchise group's average monthly membership value and expected member retention duration.

What does 2.3M+ interactions mean?

Interactions are individual SMS messages sent and received through AI Front Desk across all active Xponential-affiliated studio deployments. This includes lead follow-up messages, booking confirmations, post-visit follow-ups, retention nudges, and win-back sequences — every text-message exchange across the network.

How does the AI text agent handle different brands differently?

Each Xponential brand has its own AI text agent playbook — configured for the specific intro offer, class format, membership structure, and brand tone of that brand. A Club Pilates playbook is different from a Pure Barre playbook, which is different from a BFT playbook. Brand-level customization runs within franchise-level guardrails.

Case Study

Xponential + AI Front Desk: 200+ Studios, $2.2M LTV Recovery

AI Front Desk is live across 200+ studios in the Xponential ecosystem — Club Pilates, StretchLab, BFT, Pure Barre, and Stretch Zone — running inside ClubReady Connect. The aggregate result: $2.2M in LTV recovered, 2.3M+ member interactions, and 96K staff hours saved.

The Xponential Ecosystem on ClubReady

Xponential Fitness is the world's largest curator of boutique fitness brands. Its franchisee base spans hundreds of locations across the United States and internationally, operating across multiple brands under the Xponential umbrella.

The brands represented in AI Front Desk's Xponential deployment operate on ClubReady — using ClubReady Connect as the embedded SMS platform. AI Front Desk runs the AI text agent natively inside ClubReady Connect, which means all lead conversations, member engagement, and retention outreach happens inside the CRM your team already uses.

Club Pilates

World's largest Pilates brand. Lead-to-member conversion and retention.

StretchLab

Assisted stretching studios. Intro booking and membership conversion.

BFT (Body Fit Training)

Functional training. High lead volume from digital channels.

Pure Barre

Barre method. First-class booking and trial-to-membership conversion.

Stretch Zone

Stretch and flexibility. Intro-session booking and member retention.

Additional brands

Additional Xponential-affiliated studios on ClubReady. Contact us for the full active list.

Aggregate Results Across 200+ Studios

These numbers reflect the aggregate impact across AI Front Desk's active Xponential-affiliated deployments. Results are measured via before/after comparison over equivalent time periods — controlling for seasonality, lead source mix, and market conditions.

+28.8%

Lift in first-visit bookings

Median across deployments

+22.1%

Lift in new member enrollments

Before/after, equivalent periods

$2.2M

LTV recovered

50-location franchise group, year one

96K hrs

Staff hours saved

Manual outreach displaced by AI text agent

2.3M+

Total member interactions

SMS messages sent and received across all active Xponential-affiliated studio deployments — lead follow-up, booking confirmations, retention nudges, and win-back sequences.

200+

Active studios

Live AI Front Desk deployments across Xponential brands on ClubReady. Includes Club Pilates, StretchLab, BFT, Pure Barre, Stretch Zone, and additional affiliated studios.

Attribution methodology: Lift percentages reflect before/after comparisons over equivalent time periods for each studio — comparing performance in the period before AI Front Desk went live to the same-length period after. This methodology controls for seasonality, lead source mix, and market conditions. It is a pre/post operational measurement, not a randomized controlled experiment.

Running Inside ClubReady Connect: The Integration That Makes It Work

The reason AI Front Desk produces consistent results across Xponential's diverse brand portfolio is the integration model. Rather than sitting alongside ClubReady as a separate tool, AI Front Desk runs its text agent inside ClubReady Connect — the embedded SMS platform native to ClubReady deployments.

All conversations inside ClubReady Connect

Your team doesn't switch between apps. Every lead conversation, member retention text, and win-back message lives inside ClubReady Connect — the same place the team handles their other member communications.

Full CRM data available to the AI text agent

The AI text agent reads lead source, intro offer eligibility, membership history, and attendance data directly from ClubReady. Every message is personalized from live CRM data, not static templates.

Results logged back to ClubReady automatically

Conversation outcomes, lead status updates, booking confirmations, and retention flags are written back to ClubReady records in real time. No manual logging, no data gaps.

Brand-specific playbooks per Xponential brand

Each Xponential brand has its own AI text agent playbook — calibrated to the specific intro offer, membership structure, and brand voice of that brand. One platform, multiple brand-appropriate playbooks.

Full ClubReady integration details →Club Pilates 50-location case study →Multi-location automation overview →

Frequently Asked Questions

Club Pilates, StretchLab, BFT (Body Fit Training), Pure Barre, and Stretch Zone are among the Xponential brands in the AI Front Desk deployment. These brands operate on ClubReady, and the AI text agent runs inside ClubReady Connect — the embedded SMS platform native to ClubReady deployments.

See AI Front Desk in Action for Your Franchise Group

We'll demo the AI text agent using your CRM, your brand's playbook, and your franchise structure.

See AI Front Desk in action →

200+ active studios · $2.2M LTV recovered · SOC 2 certified

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