How is the +28.8% lift in first visits measured?

We compare the franchise group's first-visit booking volume in the period before AI Front Desk went live to the same-length period after. This before/after methodology controls for seasonality, lead source mix, and market conditions — and is applied consistently across all locations in the group.

How is the +22.1% lift in new member enrollments measured?

Same methodology as first visits: before/after comparison over equivalent time periods, controlling for seasonality and lead source mix. New member enrollment count — not membership revenue — is the metric. The before period and after period are the same length for each location.

Does this result reflect a single location or the full franchise group?

The aggregate results reflect the full 50-location franchise group. Individual location results vary — some locations saw larger lifts, some smaller. The $2.2M LTV figure and the percentage lifts represent the portfolio-level outcome.

Which Club Pilates locations are included?

The 50-location franchise group in this case study operates across multiple markets. Specific location names and markets are not disclosed to respect the operator's competitive positioning. The group operates on ClubReady and uses ClubReady Connect as the SMS platform.

Case Study

Club Pilates Case Study: $2.2M LTV Recovery in Year One

A 50-location Club Pilates franchise group deployed AI Front Desk inside ClubReady Connect. Year-one results: +28.8% first-visit bookings, +22.1% new member enrollments, and $2.2M in lifetime value recovered — measured via before/after comparison across equivalent time periods.

The Setup: 50 Locations, ClubReady, One Playbook

The franchise group operates 50 Club Pilates studios across multiple markets. Each studio runs on ClubReady — using ClubReady Connect as the embedded SMS platform. Before AI Front Desk, lead follow-up was manual: the studio team handled outreach on their own timeline, with their own process, and their own idea of what a good follow-up cadence looked like.

The result was predictable: performance varied significantly by location. Some studios had excellent response rates. Others were losing leads to competitors who happened to reach out faster. Across 50 locations, the aggregate cost of that inconsistency was substantial.

Locations

Club Pilates franchise group across multiple markets

CRM Platform

ClubReady

AI text agent runs inside ClubReady Connect

Go-live timeline

2 weeks

From signed agreement to live across all 50 locations

Year-One Results: The Numbers

Results are measured via before/after comparison — each studio's metrics in the period before AI Front Desk went live compared to the same-length period after. This methodology controls for seasonality, lead source mix, and market conditions.

+28.8%

Lift in first-visit bookings

Measured as the percentage increase in first-visit bookings per location across the 50-location group. Before/after, equivalent time periods.

+22.1%

Lift in new member enrollments

Percentage increase in new member sign-ups per location. Same before/after methodology. New members, not membership revenue.

$2.2M

LTV recovered across the portfolio

Aggregate lifetime value of additional members acquired and retained, attributed to conversion and retention improvements. Calculated using the group's average LTV per member.

96K hrs

Staff hours saved across 50 locations

Hours of manual lead follow-up, member outreach, and retention tasks replaced by the AI text agent across the full network annually.

A note on attribution methodology: Lift percentages reflect before/after comparisons over equivalent time periods — comparing each studio's performance in the period before AI Front Desk went live to the same-length period after go-live. This methodology is designed to control for seasonality, lead source mix, and broader market conditions. It is not a controlled experiment with a holdout group; it is a pre/post operational measurement.

What Changed: The Playbook That Drove the Results

The results didn't come from a single change — they came from a complete playbook running consistently across all 50 locations via ClubReady Connect. Here's what changed operationally:

Lead response time: from hours to minutes

Before AI Front Desk, average first response time to a new lead ranged from 45 minutes to several hours depending on the studio and time of day. After go-live, the AI text agent responds within minutes of lead entry — 24 hours a day, 7 days a week, across all 50 locations simultaneously.

Post-intro follow-up: from inconsistent to automatic

Studio staff were responsible for following up with prospects after intro classes. Execution varied. After go-live, the AI text agent sends a personalized follow-up within hours of every intro class, then executes the existing multi-touch follow-up process for unconverted prospects — automatically, at every location.

Retention: from reactive to pre-emptive

Before AI Front Desk, retention intervention happened when members submitted cancellation requests. After go-live, attendance data from ClubReady feeds an early-detection system. Members whose visit frequency drops receive a personalized re-engagement text 2–4 weeks before they would have submitted a cancellation request.

Win-back: from manual to automated

Lapsed members now enter the automated SMS win-back process immediately upon cancellation. Before AI Front Desk, lapsed member outreach was ad hoc — some studios did it, some didn't. Now it runs automatically at all 50 locations.

The Specific Lift: One Location's Before/After

The Elk Grove location within the franchise group is a representative example of the per-location before/after picture:

Lead response time

Before

13 hours (average)

After

8 minutes

New bookings (period over period)

Before

Baseline

After

+44% vs. prior period

New memberships (period over period)

Before

Baseline

After

+37% vs. prior period

Full ClubReady integration details →

Frequently Asked Questions

The $2.2M represents the aggregate lifetime value of additional members acquired and retained during the measurement period, attributed to AI Front Desk's lead-to-member conversion and retention improvements. LTV is calculated using the franchise group's average monthly membership value and expected retention duration. This is an LTV figure — not a single-year revenue figure.

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50-location Club Pilates franchise · $2.2M LTV recovered · SOC 2 certified

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