Trial Offer Optimization
Optimize trial pricing and conversion strategies.
Your Inputs
Results
Key Insights
- 68 trials convert to members monthly.
- Strong trial conversion rate.
- Test different trial lengths and pricing to optimize conversion.
Related Tools
How to Use This Tool
This calculator helps multi-location fitness operators analyze optimize trial pricing and conversion strategies.
**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion
For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.
Understanding the Inputs
Monthly Trial Sign-Ups
The monthly trial sign-ups for your calculation.
Trial Price ($)
The trial price ($) for your calculation.
Trial-to-Member Conversion %
The trial-to-member conversion % for your calculation.
Monthly Membership Price ($)
The monthly membership price ($) for your calculation.
Assumptions
- Calculations use industry-standard benchmarks where specific data isn't available
- Results are projections for planning purposes and may vary based on your specific market and execution
- All time-based calculations assume consistent operational patterns
Sensitivity Notes
- Location count has a multiplier effect on all network-wide calculations
- Small percentage changes can have significant impact when multiplied across locations
- Consider running multiple scenarios to understand the range of outcomes
Recommended Scenarios
Current State
Use your actual current numbers to establish a baseline
Growth Scenario
Project forward with increased location count
Optimization Target
Model your ideal state to set improvement goals
Frequently Asked Questions
Related Resources
Multi-Location Front Desk SOP
Standard operating procedures for front desk operations across locations