Referral Program Follow-Up Planner

Calculate referral lead volume and required follow-up capacity.

Your Inputs

Range: 1 - 500
Range: 50 - 2000
8%
2%25%
Range: 1 - 5
45%
20%80%

Results

Expected Monthly Referral Leads360
Expected Referral Conversions162
Follow-Up Hours Required48 hours/month

Key Insights

  • Your member base could generate ~360 referral leads monthly.
  • Referral leads convert at higher rates—prioritize fast response for these warm leads.
  • Automated acknowledgment + rapid personal follow-up is the winning combination for referrals.

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How to Use This Tool

This calculator helps multi-location fitness operators analyze calculate referral lead volume and required follow-up capacity.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

Number of Locations

The number of locations for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Active Members per Location

The active members per location for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

% Members Who Refer

The % members who refer for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Avg Referrals per Referring Member

The avg referrals per referring member for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Referral Lead Conversion Rate

The referral lead conversion rate for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations