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SMS Campaign Planner

Plan SMS marketing campaigns and estimate costs.

Your Inputs

Range: 100 - 50000
Range: 0.01 - 0.1
15%
5%35%
12%
3%30%

Results

Campaign Cost$40.00
Expected Clicks300
Expected Conversions36
Cost per Conversion$1.11

Key Insights

  • This SMS campaign will cost $40.00 for 2000 recipients.
  • At 15% click rate, expect 300 engagements.
  • SMS typically outperforms email for time-sensitive offers.

How to Use This Tool

This calculator helps multi-location fitness operators analyze plan sms marketing campaigns and estimate costs.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

SMS Recipients

The sms recipients for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Cost per SMS ($)

The cost per sms ($) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Expected Click Rate %

The expected click rate % for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Click-to-Conversion %

The click-to-conversion % for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations