Skip to main content

Price Sensitivity Analyzer

Model the impact of price changes on membership.

Your Inputs

Range: 50 - 5000
Range: 50 - 500
Range: -50 - 50
1.5
0.53

Results

New Price$175
Projected Member Change-42
Projected New Members258
Monthly Revenue Change$-2,850

Key Insights

  • Price change may reduce overall revenue.
  • Elasticity of 1.5 means 1.5% member change per 1% price change.
  • Test price changes at one location first before network-wide rollout.

How to Use This Tool

This calculator helps multi-location fitness operators analyze model the impact of price changes on membership.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

Current Members

The current members for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Current Monthly Price ($)

The current monthly price ($) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Price Change ($)

The price change ($) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Demand Elasticity

The demand elasticity for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations