Member Freeze & Reactivation Calculator
Model the cost and opportunity of member freeze and reactivation workflows.
Your Inputs
Results
Key Insights
- 52 frozen members per month don't reactivate—that's $93,600 in annual lost revenue.
- Proactive reactivation outreach during the freeze period can improve return rates significantly.
- Consider automated check-ins at freeze midpoint and 1 week before scheduled reactivation.
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How to Use This Tool
This calculator helps multi-location fitness operators analyze model the cost and opportunity of member freeze and reactivation workflows.
**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion
For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.
Understanding the Inputs
Number of Locations
The number of locations for your calculation.
Monthly Freezes per Location
The monthly freezes per location for your calculation.
Avg Freeze Length (months)
The avg freeze length (months) for your calculation.
Monthly Membership Dues ($)
The monthly membership dues ($) for your calculation.
% That Reactivate
The % that reactivate for your calculation.
Assumptions
- Calculations use industry-standard benchmarks where specific data isn't available
- Results are projections for planning purposes and may vary based on your specific market and execution
- All time-based calculations assume consistent operational patterns
Sensitivity Notes
- Location count has a multiplier effect on all network-wide calculations
- Small percentage changes can have significant impact when multiplied across locations
- Consider running multiple scenarios to understand the range of outcomes
Recommended Scenarios
Current State
Use your actual current numbers to establish a baseline
Growth Scenario
Project forward with increased location count
Optimization Target
Model your ideal state to set improvement goals
Frequently Asked Questions
Related Resources
Multi-Location Front Desk SOP
Standard operating procedures for front desk operations across locations