Member Churn Rate Calculator

Calculate monthly and annual churn rates across your network.

Your Inputs

Range: 1 - 500
Range: 100 - 50000
Range: 5 - 1000
Range: 50 - 500

Results

Monthly Churn Rate2.5%
Annual Churn Rate26.2%
Cancellations per Location7.5/month
Annual Lost Revenue (6mo avg tenure)$864,000

Key Insights

  • Healthy churn rate—maintain current retention efforts.
  • 75 monthly cancellations represent significant revenue loss.
  • Reducing churn by 1% could save substantial revenue annually.

Related Tools

Staffing Costs

Compare per-location staffing vs. centralized team for after-hours coverage.

Freeze/Reactivation

Model the cost and opportunity of member freeze and reactivation workflows.

Member LTV

Calculate the lifetime value of members to inform acquisition spend.

How to Use This Tool

This calculator helps multi-location fitness operators analyze calculate monthly and annual churn rates across your network.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

Number of Locations

The number of locations for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Total Active Members

The total active members for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Monthly Cancellations

The monthly cancellations for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Monthly Dues ($)

The monthly dues ($) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations