Member Lifetime Value Calculator

Calculate the lifetime value of members to inform acquisition spend.

Your Inputs

Range: 50 - 500
Range: 3 - 60
Range: 0 - 200
15%
0%50%

Results

Monthly Revenue per Member$185
Direct Lifetime Value$2,590
Total LTV (incl. Referrals)$2,784
Suggested Max CAC (15% of LTV)$418

Key Insights

  • Each member is worth approximately $2,784 over their lifetime.
  • You can afford up to $418 to acquire a member while maintaining healthy margins.
  • Improving retention by even 2 months significantly increases LTV.

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How to Use This Tool

This calculator helps multi-location fitness operators analyze calculate the lifetime value of members to inform acquisition spend.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

Monthly Membership Dues ($)

The monthly membership dues ($) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Average Member Tenure (months)

The average member tenure (months) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Avg Monthly Add-On Revenue ($)

Retail, PT, etc.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

% Members Who Refer

The % members who refer for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations