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Conversion Leakage Finder

Identify where leads drop off in your funnel across locations.

Your Inputs

Range: 50 - 10000
85%
50%100%
45%
10%80%
75%
40%95%
60%
20%90%

Results

Total Monthly Leads500
Final Conversions86
Overall Conversion Rate17%
Biggest Leakage PointNo Booking (234)

Key Insights

  • Your biggest drop-off is at "No Booking" with 234 leads lost monthly.
  • 75 leads per month never get a response—this should be zero.
  • From 500 leads, you're converting 86—414 opportunities lost.

How to Use This Tool

This calculator helps multi-location fitness operators analyze identify where leads drop off in your funnel across locations.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

Monthly Leads (Network)

The monthly leads (network) for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

% Leads Responded To

The % leads responded to for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

% Responses That Book Trial

The % responses that book trial for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

% Booked That Show Up

The % booked that show up for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

% Shows That Convert

The % shows that convert for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations