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About AI Front Desk · Austin, Texas

An entrepreneur
on a mission.

Brian Holmes has spent nearly two decades building businesses from the ground up — a tax franchise, a fitness brand, a marketing agency that scaled to 1,400 locations. AI Front Desk is the fourth company. And the biggest bet.

2007 — 2016
Liberty Tax Service
Bought a struggling single location. Built it to 19 across 9 years. Exited 2016.
2016 — Present
Club Pilates
Opened 4 Sacramento locations with wife Adrian. Grew to 7. Still running today.
2016 — Present
Franchise Ramp
Taught himself digital marketing. Broke launch records. Built the agency to 1,400 locations across 24 brands. 4× Inc. 5000.
2023 — Present
AI Front Desk
Stepped down as Franchise Ramp CEO to build the most important company of his career. 100,000 businesses. One decade.
Founder & CEO
Brian
Holmes
Founder & CEO · AI Front Desk
Brian Holmes, Founder & CEO of AI Front Desk
4× Inc. 5000Nearly 20 Yrs Operator4 Scaled BusinessesAustin, Texas
The Start · 2007
Brian bought his first business in 2007 — a failing Liberty Tax Service franchise location in a market most people would have walked away from. Over nine years, he built it from one location to nineteen. He learned what it actually takes to run a multi-location operation: the staffing challenges, the communication breakdowns, the leads that go cold because nobody had time to follow up.
The Operator Years · 2016
In 2016 he sold the tax business and bought the rights to open four Club Pilates locations in Sacramento — with his wife Adrian. He taught himself digital marketing from scratch, broke Club Pilates' franchise launch records, and a friend asked him to help with their locations. That request became Franchise Ramp — a digital marketing agency built by franchisees, for franchisees. Four consecutive years on the Inc. 5000. 1,400 locations. 24 brands.
The Founding Moment · 2023
After nearly two decades of building businesses, Brian understood something most AI founders don't: the front desk is where small business revenue is created or lost. In the moment when a lead comes in at 8pm and nobody follows up until morning — by then, they've already called the competitor.

He stepped down as CEO of Franchise Ramp to build AI Front Desk. Not because it was the easier path — but because the opportunity to put production-grade AI in the hands of 100,000 small businesses was the kind of mission that only comes once.

"I didn't start AI Front Desk because I saw a market opportunity. I started it because I spent nearly two decades watching small businesses leave revenue on the floor because they didn't have the operational capacity to capture it."

— Brian Holmes, Founder & CEO · AI Front Desk
The Mission
100K
Small businesses.
One decade.
A commitment — not a target.

The American Dream
should be easier to build.

Small businesses employ nearly half the private workforce. They anchor communities. They are the most tangible expression of what's possible when someone bets on themselves. And yet they are systematically underserved by the technology industry — enterprise companies get billion-dollar AI investments, and small businesses get watered-down tools that don't understand their operations.

Our mission is to close that gap. To deploy the AI Operating System into 100,000 small businesses within the next decade — so that a first-time operator can open a service business and have, from day one, the same operational sophistication that today requires a 50-person back office.

01
AI is a force multiplier, not a replacement
02
The front desk is the most strategic asset in a service business
03
Production is the only thing that matters
04
Change management is the real product
05
Businesses that embrace AI will compound advantages daily
06
Small businesses deserve the same tools as enterprises
The Team

Operators and
builders who've
done it before.

Every member of this team has either built businesses, scaled franchise operations, shipped products at enterprise companies, or all three. Nobody here is guessing at what service business operators need — they've run the desk, managed the locations, and felt the gaps firsthand.

Beth Boley
Beth Boley
Head of Customer Success
Before AI Front Desk, Beth spent years at Franchise Ramp building the success team that supported 15 brands and 800+ locations. She knows what operators actually need from AI — not what looks good in a demo — because she's been in the rooms when real deployments go right and wrong.
15 brands · 800+ locations supported
Murphy Tiggelaar
Murphy Tiggelaar
Chief Product Officer
Amazon. AWS Marketplace. Dimensional Fund Advisors. Murphy brings enterprise product discipline to a company that needs both systems thinking and speed. She builds the agents the way a product leader who has shipped at real scale knows how to — with rigor, not just velocity.
Amazon · AWS · Enterprise SaaS background
Jake Hodges
Jake Hodges
Head of Strategic Initiatives
A decade of building the systems that make scale inevitable — $20M+ in annual capital managed, growth infrastructure used by 1,300+ businesses across hospitality, tech, and franchising. Jake treats growth as a high-leverage engineering problem. At AI Front Desk, he's building the engine that gets us to 100,000.
1,300+ businesses · $20M+ capital managed
Laura Munro
Laura Munro
Director of Operations & Agent Integrity
Laura is the person who makes sure the agents actually do what they're supposed to — at scale, every day, across hundreds of live locations. She came from Franchise Ramp and Club Pilates, so she understands what operators expect. Her job is making sure the agents never let them down.
Operations · Agent quality · Franchise background
John Fuqua
John Fuqua
Chief Technology Officer
Three decades across CTO, VP Engineering, and Senior Architect roles gave John a deep toolkit for taking complex systems from idea to production. At AI Front Desk, he focuses on applied AI — using LLMs, orchestration, and automation to replace manual back-office work with systems that are reliable, observable, and built to scale.
30 Yrs Engineering · Applied AI · Cloud-Native
How We Work

The principles
we actually
operate by.

These aren't values we put on a wall. They're the operating principles that explain every product decision, every deployment choice, and every time we've said no to something that looked good in a demo but wouldn't hold up in production.

01
Operators First
We build for the people who run the business, not the people who fund it or the consultants who advise it.
02
Production Over Promises
We don't demo. We deploy. Every claim we make is backed by production data from real businesses.
03
Alongside, Not Instead Of
AI agents work alongside your team. They handle the volume. Your people handle the relationships.
04
Partners, Not Competitors
We deploy inside your existing software. We make your CRM smarter, your booking system faster. We don't replace your stack — we strengthen it.
Join the mission

100,000 businesses.
Starting with yours.

Request Deployment Assessment →