Trial-to-Membership Follow-Up Planner

Calculate follow-up touchpoints needed for trial member conversion.

Your Inputs

Range: 1 - 500
Range: 10 - 200
Range: 2 - 10
Range: 1 - 10

Results

Monthly Trials (Network)400
Total Follow-Up Touchpoints Needed2,000
Monthly Follow-Up Hours Needed100 hours
Hours per Location10 hours/month

Key Insights

  • Proper trial follow-up requires 2,000 touchpoints monthly across your network.
  • That's 100 hours of follow-up work—is your team consistently delivering this?
  • Automation can handle routine touchpoints while staff focuses on high-value conversion conversations.

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How to Use This Tool

This calculator helps multi-location fitness operators analyze calculate follow-up touchpoints needed for trial member conversion.

**How to use this tool:** 1. Enter your current operational data in the input fields 2. Use actual figures from your management system when available 3. Review the calculated outputs and insights 4. Adjust inputs to model different scenarios 5. Download your personalized results for team discussion

For the most accurate results, pull real data from Club Ready or your scheduling system rather than estimating.

Understanding the Inputs

Number of Locations

The number of locations for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Monthly Trials per Location

The monthly trials per location for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Follow-Up Touchpoints Needed

The follow-up touchpoints needed for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Mins per Touchpoint

The mins per touchpoint for your calculation.

Best practice: Use actual data from your operations when available. If estimating, be conservative.

Assumptions

  • Calculations use industry-standard benchmarks where specific data isn't available
  • Results are projections for planning purposes and may vary based on your specific market and execution
  • All time-based calculations assume consistent operational patterns

Sensitivity Notes

  • Location count has a multiplier effect on all network-wide calculations
  • Small percentage changes can have significant impact when multiplied across locations
  • Consider running multiple scenarios to understand the range of outcomes

Recommended Scenarios

Current State

Use your actual current numbers to establish a baseline

Growth Scenario

Project forward with increased location count

Optimization Target

Model your ideal state to set improvement goals

Frequently Asked Questions

Related Resources

Multi-Location Front Desk SOP

Standard operating procedures for front desk operations across locations